Hello, my name is Cody Bailey. This is some of my favorite work as a news editor and creative director. I recently earned an MBA at TCU's Neeley School, and I'm working on a project too cool to even discuss.
Concept for a redesign of The McClatchy Company’s family of news websites.
What’s more Texas than football and a rodeo belt buckle? In 2004, the NFL’s grandest event came to Texas for the first time. This cover concept seemed perfect. We commissioned famed silversmith artist Clint Orms to craft this beauty, which he rented to us for the shoot. He later sold the buckle for close to $10,000.
Cover for a preview of the 2004 Fort Worth Bowl, which featured the hometown TCU Horned Frogs. I had the pleasure of working with the infinitely talented Joe Zeff to art direct the illustration.
Cover illustration for the 2000 Western Conference Finals between the Stars and Avs. This concept was simple. The Avs and Stars were the best two teams in the NHL, making the conference finals the dream Stanley Cup matchup. The Stars won the series, but (of course) lost to the New Jersey Devils in the Finals.
A terrific illustration by John Valles. This concept was born from the Moneyball era. Statistical analysis and sabermetrics were taking over the game of baseball. Old-school baseball guys weren’t happy. This 2004 baseball season preview earned a Silver Medal from the Society of News Design.
Who doesn’t hate A-Rod? This poster, one of three concepts, was printed in the Star-Telegram the day of Alex Rodriguez’s first game in Arlington after being traded to the New York Yankees. Hundreds of people showed up at the Ballpark with the posters. And while we did provide some I (heart) Alex posters, most who brought those, had improvised and crossed out the heart.
In 2003, Annika Sorenstam became the first woman to play in a PGA Tour event by competing in the Colonial in Fort Worth. I traveled to New York to flip through the negatives of famed photographer Howard Schatz because Annika wasn’t available for a photo shoot.
After painstaking research, we determined that the 2002 Rangers could be the first team in MLB history to field a team with four everyday Hall of Famers in the Lineup. Don’t believe me? I have the data to prove it. But it didn’t help the Rangers who finished 72-90 and in last place in the AL West. As for the Hall of Fame, things look good for two of the four. For Rafael Palmeiro and Juan Gonzalez, however, these illustrations are likely as close as they’ll get.
On October 27, 2002, Emmitt Smith passed Walter Payton as the NFL’s all-time leading rusher. This poster commemorated the moment.
In any language, baseball is America’s past time, but it’s quickly becoming a world fascination. The influx of Latin, Japanese and Korean players has reshaped the sport. In our 2002 Spring Training Preview, we explored the changes. The translations were courtesy of students at local universities. In a few cases the translated phrase it a bit rough, but he concept is strong.